1. General

1.1. M.L. First Class Marketing (ID 515844082) (hereinafter: "the Company") is committed to making its website at avenu.me (hereinafter: "the Website") accessible to the entire population, including people with disabilities, in accordance with the Equal Rights for Persons with Disabilities Law, 5758-1998, and the regulations enacted thereunder.

1.2. The website has been made accessible in accordance with the Equal Rights for Persons with Disabilities Regulations (Service Accessibility Adjustments), 5773-2013 (hereinafter: "the Regulations"), and in compliance with Israeli Standard IS 5568, which is based on the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA conformance.

1.3. We view accessibility as a core value and continuously work to improve the user experience for all users, including people with physical, sensory, cognitive, or other disabilities.

2. Website Accessibility Level

2.1. The website meets the requirements of the Regulations and IS 5568 at Level AA, subject to the limitations detailed in Section 6 below.

2.2. The website has been tested and found to comply with WCAG 2.1 Level AA guidelines.

3. Accessibility Adjustments Made

The following accessibility adjustments have been implemented on the website:

3.1. Navigation and Structure

• Clear hierarchical heading structure (H1-H6) enabling efficient navigation with assistive technologies;
• Consistent navigation menus across all pages;
• Skip navigation links to main content;
• Full support for keyboard-only navigation;
• Logical and consistent tab order;
• Language defined in HTML code (lang attribute).

3.2. Display and Readability

• Sufficient color contrast between text and background per WCAG 2.1 AA requirements (minimum 4.5:1 contrast ratio for regular text);
• Ability to enlarge text up to 200% without loss of content or functionality;
• Responsive design adapted to various screen sizes;
• Full support for right-to-left (RTL) text direction for Hebrew;
• Clear and readable fonts;
• No flashing or flickering content that could cause seizures.

3.3. Forms and Interactions

• Clear labels for all input fields;
• Clear and guiding error messages;
• Sufficient time to complete actions;
• Clear visual focus indication on all interactive elements;
• Buttons and click areas of sufficient size (minimum 44x44 pixels).

3.4. Assistive Technology Support

• Compatibility with common screen readers (JAWS, NVDA, VoiceOver, TalkBack);
• Use of ARIA attributes to enrich semantic information;
• Alternative text descriptions (alt) for meaningful images;
• Support for magnification software (ZoomText and similar);
• Compatibility with switches and alternative input technologies.

4. Accessibility Tools on the Website

4.1. The website integrates an advanced accessibility plugin (TabNav / Nagish.li) that enables personal adjustments, including:

• Text size adjustment;
• Color contrast changes;
• Link highlighting;
• Font change to more readable options;
• Animation pause;
• Mouse cursor enlargement;
• Guided reading mode;
• Keyboard navigation.

4.2. The accessibility menu can be accessed by clicking the accessibility button located on the right side of the screen, or using the keyboard shortcut Ctrl+U.

5. Supported Browsers and Devices

The website has been tested and is compatible with the following browsers and devices:

• Browsers: Google Chrome, Mozilla Firefox, Safari, Microsoft Edge (latest versions);
• Operating systems: Windows, macOS, iOS, Android;
• Devices: Desktop computers, laptops, tablets, and smartphones.

For the best experience, we recommend using the latest version of your browser.

6. Known Accessibility Limitations

6.1. Despite our efforts to fully make the website accessible, some parts may not yet be fully accessible:

• Isometric view: The graphical display of virtual avenues is Canvas-based and may be challenging for screen reader users. We provide an accessible alternative list view;
• External content: Links to external websites and brand logos may not meet accessibility standards;
• User-generated content: Content created by other users may not include appropriate alternative descriptions;
• Interactive maps: Some Google Maps-based content may not be fully accessible.

6.2. We continuously work to improve accessibility and reduce these limitations.

7. Accessibility Coordinator

In accordance with the Regulations, an accessibility coordinator has been appointed to handle public inquiries. For any questions, requests, or reports of accessibility issues, please contact:

In your inquiry, please detail the problem you encountered, the relevant page URL, and the assistive technology you are using (if applicable).

8. Accessibility Accommodation Request Process

8.1. If you encounter an accessibility issue or need a special accommodation, please contact us using the details provided in Section 7 above.

8.2. Requests for accessibility accommodations will be examined individually, and we will respond to your inquiry within 14 business days.

8.3. If we cannot provide the requested accommodation, we will offer a reasonable alternative where possible.

9. Filing a Complaint

9.1. If your inquiry to the accessibility coordinator was not adequately addressed, or you did not receive a response within 14 business days, you may file a complaint with the Commission for Equal Rights of Persons with Disabilities:

9.2. Additionally, you may apply to the court in accordance with Section 19C of the Equal Rights for Persons with Disabilities Law, 5758-1998.

10. Accessibility Statement Updates

10.1. This statement is reviewed and updated regularly, at least once a year, or following significant changes to the website.

10.2. The date of the last update appears at the top of this statement.

11. Additional Information

For more information about the rights of people with disabilities and website accessibility in Israel:

• Commission for Equal Rights of Persons with Disabilities: Commission Website
• W3C Web Accessibility Initiative: WAI Website
• WebAIM: WebAIM Website