1. Introduction

This Cookie Policy explains how the website avenu.me ("the Website"), operated by M.L. First Class Marketing (ID 515844082), Oren 2, Regba, 2280400, Israel ("the Company", "we", "us"), uses cookies and similar tracking technologies.

This policy forms an integral part of our Privacy Policy and Terms of Service. Your use of the Website constitutes acceptance of this policy, subject to the preferences you select in the cookie consent dialog.

2. What Are Cookies?

Cookies are small text files stored on your device (computer, mobile phone, tablet) when you visit a website. Cookies allow the website to recognize your device and remember information about your visit, such as language preferences, login details, and other information. This is done to enhance your browsing experience and make the website more useful for you.

In addition to cookies, we may use similar technologies such as Web Beacons (tracking pixels), Local Storage, Session Storage, and Browser Fingerprinting for similar purposes.

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are strictly necessary for the basic functionality of the Website and cannot be disabled. They enable navigation and use of basic features.

Cookie Name	Purpose	Duration	Type
session_token	User authentication and session management	7 days	HTTP
csrf_token	Protection against CSRF attacks	Session	HTTP
avenu_lang	Language and direction preference	1 year	Local Storage
avenu_cookie_consent	Cookie preference storage	1 year	Local Storage
avenu_theme	Theme preference (light/dark)	1 year	Local Storage

3.2 Analytics Cookies

These cookies collect anonymized information about how the Website is used. The data is used to improve website performance, identify technical issues, and understand usage patterns. Information is collected in aggregate form and does not personally identify you.

3.3 Marketing & Advertising Cookies

These cookies are used to deliver relevant advertisements, measure the effectiveness of advertising campaigns, and prevent repeated display of the same ad. They may share information with third-party advertising networks. This information may be used to create interest profiles for targeted advertising.

3.4 Personalization Cookies

These cookies enable the Website to remember your choices (username, language, region, preferred view) and provide a customized experience. They may also be used to display tailored content based on your browsing patterns.

4. Third-Party Cookies

Some cookies on the Website are placed by third-party service providers. These providers may include:

Analytics services (traffic and usage analysis)
Advertising networks (targeted ad delivery)
Payment processors (secure transaction processing)
Authentication services (OAuth, secure login)
Social media networks (content sharing)

Each third-party provider has its own privacy and cookie policy. We recommend reviewing each provider's privacy policy separately.

5. Managing Cookie Preferences

You can manage your cookie preferences at any time through:

Cookie Consent Dialog — Appears on your first visit and allows you to choose which cookie categories to enable.
"Cookie Settings" Button — Available at the bottom of every page, allowing you to change your preferences at any time.
Browser Settings — Most browsers allow you to block or delete cookies through their privacy settings.

Please note: Blocking essential cookies may impair the functionality of the Website. Blocking other cookies may limit certain features.

6. Legal Basis

The use of essential cookies is based on our legitimate interest in providing a functional website (Article 6(1)(f) GDPR). The use of all other cookie types is based on your explicit consent (Article 6(1)(a) GDPR), which you may grant or refuse through the cookie consent dialog.

In accordance with the ePrivacy Directive (2002/58/EC) and the Israeli Protection of Privacy Law (1981), we request your consent before placing non-essential cookies on your device.

7. Data Retention and Transfer

Information collected through cookies may be stored on servers located outside of Israel and outside the European Economic Area (EEA). In such cases, we ensure that the transfer complies with GDPR requirements, including the use of Standard Contractual Clauses (SCCs) or other appropriate safeguards.

8. Your Rights

Under the GDPR and the Israeli Protection of Privacy Law, you have the following rights:

Right of Access — Request information about cookies stored on your device.
Right to Erasure — Request deletion of cookies and personal data.
Right to Object — Object to data processing for direct marketing purposes.
Right to Withdraw Consent — Withdraw your consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
Right to Restriction — Request restriction of processing of your data.
Right to Lodge a Complaint — File a complaint with the Israeli Privacy Protection Authority or an EU supervisory authority.

9. Policy Updates

We may update this Cookie Policy from time to time. Material changes will be communicated through a notice on the Website or a renewed consent request. We recommend reviewing this policy periodically. The date of the last update is indicated at the top of this document.

10. Contact Us

For questions or requests regarding this Cookie Policy or your privacy:

M.L. First Class Marketing

ID: 515844082

Oren 2, Regba, 2280400, Israel

Email: [email protected]

Phone: +972-52-379-4948

Privacy Officer: Ilan Rotenberg

Cookie Policy